For LinkedIn, there is very little social media involved, while the focus is primarily on marketing one's self or self-business. The main purpose of the application is to connect people based on their professional profiles so they can make new professional contacts within a desired field of interest. This makes LinkedIn a primarily professional social networking site where professional businessmen and people of all fields of expertise can make connections, follow advice from successful companies, and grow in their field of interest. The difference here is that LinkedIn is primarily for professionals looking to enhance their careers through networking, while Facebook is a source of social contact that can be mixed between pleasure and professional, making it not so professional in all reality. Both sites are great sources of networking and useful for free marketing. But LinkedIn stands out as a more professional-based site, while Facebook stands as a more pleasure-based site.
My advice for those looking to market themselves, chose to make a LinkedIn account and make connections with as many professionals in your field(s) of interest both locally and abroad. Save your Facebook account for social networking with friends and family, while keeping a low profile of what your strengths in your profession may be. The reality is that no one knows who really views either of your accounts on either site, so both may be beneficial for promoting yourself as a professional. But understanding the difference between the two is vital in knowing when and where to make the right connections and how to use both sites properly.
For any questions on how I use my LinkedIn or Facebook accounts to promote my business, please feel free to comment below.
Thanks for reading, and God Bless!
by, Steven Waite